
bing Now a Seriou Challenger to Google
Give undistinguished history of microsoft's late and unlamented live
search engine, the predecessor to bing, it,s easy to dismiss redmond as a haplees also-ran in the search market.but given the vast sums of mony and resources that microsoft is investing in its fledging google challanger,this could change in ahurry. Lunch in my this year,Bing initially recived a tepid responce;some critics essentially callled it live search with a new coat of paint. But microsoft is nothing if tenacious. (Old-timers will recall how badly the early versions of windows stank before
Redmond finally found success with version 3.0) steadily grading Bing since may, including some pretty useful innovations announced.
Once new and noteworthy upgrade is the inclusion of search result from wolfarm Alpha , an oddball, "computational knowledge search tool that's probably too geeky for the everage user. when integratid with a mainstream query engine, how ever, wolfarm alpha algorithms prove their mettle by retuning action able data rather than gust a page of links. microsoft provides a few axample on its bing blog.
search for 'bmi,' for instance, and bing diaply wolfarm Alpha 's body mass index calculator at the top of the result page. it's debatable
whether bing is gaining market shara , however,or simply spining its wheels. According to a research firm, Bing's shara of Web seaches rose to9.57 percent in october 2009, up from 8.96 percent in september. of course , bing was still a distant third behind google
(70.6 percent) and Yahoo (16.14 percent). flash back to may and microsoft live search market. Not a lot of improvement there , despite microsoft,s extensive and expensive bing markating blitz.
if you're a daihard google search fan , don't hate bing embrace it. because microsoft's nipping at google's heels will only make the world's dominant search engine that much better. in fact, it appears that google is already playing catch- up. last month it lunched a new tool called similar images, a feature that 's very much like one first seen in bing and live search. (to be fair,similar images was first lunched in test mode in google labs in April.)
Bing has't amazed any one yet--and it may very well have to if it hopes to grab significant market shara from google. and let's not forget that google has the resources and determination to match and surpass any of bing 's enhancements. this fight should be fun to watch.
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